What’s surrogate about advertising?
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I read recently that the Ministry of I & B, TV channels not to execute a substitute for advertising. It was, with the message that cigarette packets which have already moved into “the blood” of the images, on the pretext of saving composer smokers, and as such their lungs and their lives. Let’s take the second point. The image of a scorpion on a pack of cigarettes is probably the most ridiculous attempt vernarbend someone in the distance. It is this passion for the government, its weak attempts at regulation of the powerful tobacco lobby, which continues to fascinate me. If non-smokers die of lung cancer after smoking joyful continued cigarette packets, the Scorpion image, they will certainly die laughing at these half-measures. This brings us to the first question. Each bed once the “strict” rules to prohibit tobacco and alcohol than advertising. And every time you advertise CDs, tapes, demonstrations, mineral water, businesses, airlines, fares and other products bearing the brand name of big business, tobacco and alcohol on television, newspapers, magazines and posters. Let’s Fall examine the pros and cons of advertising a substitute different perspectives. Advertisers perspective is quite simple. If this is the production of legal certainty, distribute and sell a product, why should it be, to the promotion of the illegal sale of this product? I do not think anyone can answer that question convincingly. When it was successful, that smoking kills, why is it accessible to everyone, whatever their age, at every street corner? And although cigarette advertising is prohibited effective substitute, what happens to satellite television, which are sponsored by tobacco and alcohol? Tune in collecting Formula 1 races to be seen, the race cars around the world by circuits with the names and corporate logos of tobacco and alcohol prangt on each side of the vehicle and the driver. Does this mean that ICT can promote their products in the events in India, although it is a substantial contribution to the body of the State with regard to excise duties and tariffs, while Marlboro, smuggling freely on the roads of India, the implant underlying may be present in Smoking heads watches public that this coverage? Proceeding from the fact that tobacco companies have a case of advertising, could be asked, at least for a level playing field. What is the advertising agency’s point of view? Frankly, I do not think they have one. They are used for the implementation of the strategy, its customers, employment, regardless of whether abortion is legal or not, and try to shore and Bottom-Line. If this were not the case, there might not have surrogate advertising. Let us look now that of consumers. Well, as a consumer, I can not, I should have the right to do what I want, including tobacco consumption in all its forms. This inevitably means that I have the right to commit suicide. And society and the status of this right is not me. Basing itself, the way, I would agree to that society, in its wisdom, and the law imposes on Her Majesty certain restrictions on me and my behavior public, and if I do not agree with these restrictions, I have the right to appeal against Justice At or receipt of the modification of the legal situation. At the same time, I am a law-abiding citizen. |