Consumer Attorneys

WEB USERS TO KNOW THESE DAYS they are viewed - and they are not happy.

It is by Truste, a nonprofit organization, to privacy, a new study released Friday consideration consumer attitudes towards targeting and privacy Behavioral - Themes, drawing increasingly l Attention legislators and the media.

Nearly three out of four people, or 71%, it said that companies recognize their Web browser activity to the needs of their targeted ads. The vast majority - 57% - said they are not satisfied with the practice, even if your browser is not the story of his name.

At the same time, 72% of Internet users, they find researchers relevance ads “intrusive and annoying,” even if a key strategy for display relevant ads on Behavioral Targeting, or surveillance, where people go online and then determining their interests. “The study has some basic rules related to the contradictions,” said Dave Morgan, the founder of the company Behavioral Targeting Tacoda and former ad executive at AOL. “The vast majority of consumers are not insignificant, such as messages.”

But at least some of the Web user, they welcome the guidance that are not at monitoring the activities of their site. Fifty-five percent said they would investigate anonymous, in order to limit ads for products, services or brands they use, while 37% indicated that they would be ready, personal contact with a survey.

Morgan said he doubted would be investigated. “Most consumers do not want to really have problems with this,” he said. “They want easy things to work.”

But with as many users ungebärdig Online Ad ventures, it may be difficult to win the confidence of the population.

“It’s fear, uncertainty and doubt,” said Carolyn Hodge, Truste Vice President of Marketing. “The key is really convincing these people that the industry is responsible for information,” she said, adding that some public disturbances in the privacy of people seemed to abandon ease.

For most Debakeln online privacy was famous Facebook Beacon’s introduction of the programme, which tells the man about their friends “buys, and its 2006-News Feed Program, whose members appointed to changes in his friends’ Profile.

Tracking Tacoda and many other companies Behavioral Targeting is anonymous - coupled with cookies on the computers of human beings, but not in conjunction with the name, e-mail address or any other information that could be used to the identification of individuals.

Many networks, the trail of the man online, consumers in a way the opt-out followed, as well as the Network Advertising Initiative - an umbrella organization grouping, some of the largest companies online Advertising.com as AOL, Yahoo and Microsoft’s Atlas - but only a small part of the user opt-out by such mechanisms. Morgan estimated that less than 10% of users click on Tacoda’s privacy policy opt-out.

Much, but to find another route, unless they opt out: delete its cookies. Fifty-four percent of Web users to delete cookies, two or three times a month, according to Truste.

The report also notes some support for a non-registration of the track, it is suggested that the government last year by a coalition of groups, including the World Privacy Forum, and Center for Democracy & Technology. Forty-two percent of Web users said they would be such an inscription, Truste.

Truste report has been prepared on the basis of a survey conducted in February 1015 Web users, which was conducted by TNS Global. The study comes from State as a legislator in New York and Connecticut in both directions, the laws that regulate online monitoring and the Federal Trade Commission is considering new directions Behavioral Targeting.

The agency stressed Behavioral targeting and privacy as a primary concern in a new report, “consumer protection in the next Tech-ade,” published on Friday.

“Perhaps the greatest challenge commensurate with the expectations of consumers in respect of monitoring is to ensure that the underlying data to facilitate marketing targeted collected, and on a mode of transparency and in accordance with Law, “wrote the FTC.

This entry was posted on Tuesday, April 1st, 2008 at 12:52 am and is filed under Advertising, Consumer Attorney. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.