Warning to businesses
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Chorley A law firm warns companies that do not participate in the preparation of new laws on consumer protection could face heavy fines and even imprisonment. The protection of consumers in respect of unfair competition from Regulations 2008 will come into force on May 26, the protection of consumers against misleading advertising and had sounded like the biggest consumers of changing the legislation, at the age of 40. Originally scheduled for implementation in early April, the government has recently latent after the successful introduction of lobbying groups argued that businesses need more time to prepare. The scheme is a “black list” of more than 30 unfair practices, including child care directly, advertorials, which are not clearly marked as such, advertising and the beginnings of false offers limited. Is worryingly, a number of these practices are punishable by law enforcement and could lead to a prison sentence of up to two years for the company responsible for the commissioning of the campaign, in addition to punitive fines to the company. “We can not exceed stress how important it is that businesses are becoming aware of this new legislation and the board if they relate to any current issues or advertising campaigns to come,” said Charles Wilson , a partner at Marsden Rawsthorn. “It is often said that marketing is a battle of perception, and not the products, and it is very easy to most of the state, without knowing it, an event or use an impressive, but the term misleading . “Companies must be very vigilant to avoid if they fall fault of these new regulations, and we recommend to all our customers, err on the caution and counsel.” |