Parliament places restrictions on alcohol and cigarette advertising
|
|
In an attempt to curb the widespread tendency to alcohol and cigarette consumption, a Ukrainian legislature to restrict the law of advertising for these products, including a ban on billboards on the outside. The bill was tabled on March 18 Session of 425 to 448 deputies registered to vote, and now awaits President Viktor Yushchenko signed. The ban applies to effecton Jan 1, 2009. “Today we have the first step towards improving our morals, our advertisers and television and cleaner,” said Sviatoslav Vakarchuk, a representative of the Pro-presidential elections of Our Ukraine, People’s Self-Defense Bloc. The law threatens bar nearly 13 percent from Ukraine’s Outdoor Billboard, the advertising market, the entire market with an estimated value of $ 200 million, “said Artem Bidenko, president of the outdoor advertising Ukrainian Association Council. Alcohol and tobacco, sponsorship and television advertising are also significantly restricted from the next year. Other restrictions, including the prohibition of advertising on the first and last pages of printed publications (except for journals) and public transport, will enter into force in 2010. The transition period in the accounts with companies sufficient time to correct their sales strategies, experts said. “It is difficult not to be in the market for adaptation to climate change,” says Bidenko. “Large companies are constantly reducing quotas for all outdoor activities Billboard, advertising, as we have recommended, “he explained. Vitaliy Fedchuk, member of the executive of Ukraine, British American Tobacco (BAT), said that his company was ready to advertising bans on cigarettes abroad, such as similar restrictions exist in many countries. It is struggling to “international standards for the sale of tobacco products, advertising on young people, he added. “We are pleased that the legislature had the voice of the phase of rapid development of the economy and restrictions in time,” said Tagir Imangulov, a spokesman for Nemiroff, Ukraine, the largest exporter of alcohol. But experts note of alcohol and tobacco to a company to reduce its advertising budget, but the transition to other forms, including HoReCa, or hotel, restaurants and cafés-advertising. “Alcohol and cigarettes, the ads are on the Internet, advertising and Indoor magazines,” said Bidenko. “Companies spend most of their budget for the indirect communication, as in bars, offers its fashion lines, and so forth.” As a leading company in the restructuring of their marketing campaigns, small producers are becoming the adaptation problems, experts said. Although the bill seeks to temper of alcohol and tobacco, experts and producers of alcohol may well be having the desired effect. “There will be no real results,” says Bidenko. “The results of sociological surveys, Norway and Japan, where similar restrictions have been put in place, prove it.” Poland, with almost no alcohol advertising options left, Nemiroff has managed to increase its turnover in twoandahalf times in 2007, Imangulov noted. “The State need not concern itself with the health of our citizens,” said Bidenko. “What the deputies have only a dog and-Pony Show”. |