Crimes in real estate advertising.(humor)
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The hawk-faced man who appeared in my office wore an off-the-rack suit, white shirt, solid red tie, and wing-tipped shoes. A buyer, I thought, probably looking for a duplex in the mid-$60s. He has about $5,000, which he got from his parents, to put down. All financing, no frills. Pure PITI. One of my listings came to mind. I smiled. He didn’t. As I reached for a pen, he shoved a badge under my nose. “Name’s Sunday,” he growled. “Sergeant Sunday, Advertising Police, and you’re in big trouble, son.” I gulped. He sat down, put a tear sheet in front of me, and said, “This yours?” I nodded. It was one of my ads: CUTE 2(2-1-2) w/WIC, WBFP, Spr-Sys & HWFs. Low dn NQA. $64,000. Gt. oppty. Call Joe, 555–DOIT! I grinned. It was the duplex I had “qualified” him for! Time to close! As if he were reading my mind, he shook his head. “That’s not advertising; that’s cryptography!”… |