A legal checklist for advertisers.(RESOURCES: legal)
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If your business is about to launch a new advertising campaign, a working knowledge of advertising law can help your company avoid legal pitfalls and introduce opportunities for monetizing your own creativity and even fostering positive customer relationships. But before getting creative, you should consider how to implement advertising laws into your next campaign. False advertising For any new ad–print, broadcast or online–perhaps the most important question you should ask yourself is, “Is my ad true?” As an advertiser, touting the benefits and success of your products and being able to substantiate those claims can earn credibility among your customer base and help to keep skepticism from the Federal Trade Commission at bay. For instance, online DVD rental site NetFlix recently received negative publicity based on customer complaints. Frequent… |